Juul and Altria Agree to $300M Settlement With E-Cigarette Users Over Misleading Marketing Practices
- StewartWood Injury Lawyers
Categories: Altria , e-cigarette , Juul , marketing practices , settlement
In a landmark case, Juul Labs and Altria have agreed to a $300 million settlement with e-cigarette users, following accusations that the companies misled consumers about the addictiveness and safety of their products, and illegally marketed to minors. Settlement payouts, ranging from hundreds to thousands of dollars, are already being received by claimants, with social media abuzz over the unexpected deposits.
This class action lawsuit included roughly 842,000 eligible users, with claims verified earlier this year. While the submission deadline has passed, approximately $202 million, after legal fees and taxes, will be distributed among verified claimants. Payout amounts are determined based on the number of receipts submitted as proof of purchase.
Juul and Altria deny any wrongdoing, but the settlement highlights the growing scrutiny on vaping products by federal regulators, who are investigating both the health risks and marketing practices of the industry.